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WEBSITE DEVELOPMENT

Saravana Stores:



Background:

Saravana Thanga Nagai maligai are leading gold merchant in India and are well known shopping network situated in South India - Chennai



Client Requirement:  CUSTOMIZED SHOPPING CART

• Building an Ecommerce website
• Displaying products and dynamic prices of gold and silver
• Integration of Payment Gateway(EBS)
• Live Chat Implementation
• SMS alerts for End- Users


Technologies Used:  PHP, MYSQL, Linux

PHP is an established server-side scripting language for creating dynamic Web pages. As a language that has been designed expressly for the Web, it brings many features that commercial entities are looking for:
• Exceptionally short learning curve
• Quick development time
• Very high performance
Advantages
• PHP supports all major platforms (UNIX, Windows and even mainframes), and features native support for most popular databases.
• All these factors make it a very good choice for Web development
• PHP is lightweight and focused on the Web - where it can solve complex problem scenarios quicker.
MySQL is a database engine that's robust and efficient, easy to install and learn, secure, and available on many operating systems both under Open Source and Commercial licenses.
• It's easy to use: While a basic knowledge of SQL is required—and most relational databases require the same knowledge—MySQL is very easy to use. With only a few simple SQL statements, you can build and interact with MySQL.
• It's secure: MySQL includes solid data security layers that protect sensitive data from intruders. Rights can be set to allow some or all privileges to individuals. Passwords are encrypted.
• It's fast: In the interest of speed, MySQL designers made the decision to offer fewer features than other major database competitors, such as Sybase* and Oracle*. However, despite having fewer features than the other commercial database products, MySQL still offers all of the features required by most database developers.
• It supports several development interfaces: Development interfaces include JDBC, ODBC, and scripting (PHP and Perl), letting you create database solutions that run not only in your NetWare 6.5 environment, but across all major platforms, including Linux, UNIX, and Windows.
Linux
  • 99.5% uptime guarantee
  • No hidden charges guarantee
  • Email Accounts (POP3 & Web Mail)
  • Sub-Domains
  • FTP Accounts
  • Email Filters

Challenge:  UPDATIONS OF GOLD AND SILVER PRICES DYNAMICALLY

Common shopping cart offers fixed prices for their products that are displayed in their site, as the gold and silver price keeps fluctuating, customization was mad to update dynamically all products based on current price.


Solution:  CUSTOMER FRIENDLY SITE

• The site offers easy navigation and new visitors are guided to all the features
• Site offers:
• Display of products category wise
• Current Prices of gold and silver
• Live support which has an online operator to guide the customers and answer their queries.
• Exciting promotions


Result:  SALES HAVE EXPONENTIAL INCREASED IN 5 MONTHS

Darwin Solution resulted in a customer friendly site
• The site has generated substantial result for Saravana Stores
• Sales have exponentially increased
• Saravana’s growth potential is now virtually unlimited


 
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