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WEB APPLICATION DEVELOPMENTS
CRM Customer Relationship Management


Background:

EDS are leading trading company procuring goods from Asian countries and marketing in European countries.

Client Requirement:  Automation – CRM

• Management of leads and optimization of lead flow across sales and marketing.
• Having complete view of customers
• Automation of their organization
• Building marketing analysis tools
• Needs to raise purchase order
• Managing dual currencies
• Handling different tax structures
• Reporting model

Technologies Used:  PHP, MYSQL, Linux

PHP is an established server-side scripting language for creating dynamic Web pages. As a language that has been designed expressly for the Web, it brings many features that commercial entities are looking for:
• Exceptionally short learning curve
• Quick development time
• Very high performance
Advantages
• PHP supports all major platforms (UNIX, Windows and even mainframes), and features native support for most popular databases.
• All these factors make it a very good choice for Web development
• PHP is lightweight and focused on the Web - where it can solve complex problem scenarios quicker.
MySQL is a database engine that's robust and efficient, easy to install and learn, secure, and available on many operating systems both under Open Source and Commercial licenses.
• It's easy to use: While a basic knowledge of SQL is required—and most relational databases require the same knowledge—MySQL is very easy to use. With only a few simple SQL statements, you can build and interact with MySQL.
• It's secure: MySQL includes solid data security layers that protect sensitive data from intruders. Rights can be set to allow some or all privileges to individuals. Passwords are encrypted.
• It's fast: In the interest of speed, MySQL designers made the decision to offer fewer features than other major database competitors, such as Sybase* and Oracle*. However, despite having fewer features than the other commercial database products, MySQL still offers all of the features required by most database developers.
• It supports several development interfaces: Development interfaces include JDBC, ODBC, and scripting (PHP and Perl), letting you create database solutions that run not only in your NetWare 6.5 environment, but across all major platforms, including Linux, UNIX, and Windows.
Linux
  • 99.5% uptime guarantee
  • No hidden charges guarantee
  • Email Accounts (POP3 & Web Mail)
  • Sub-Domains
  • FTP Accounts
  • Email Filters

Challenge:  [Dual Currencies, Multiple Location, SMS Solution]

• Dual currencies: As the client is into trading business between countries the currencies need to be selected accordingly.
• Multiple Locations
• Mobile Platform as the requirement for the field executives wanted the information of inventory level in demand this process was achieved by a SMS Solution.
• Calculation of Salaries based on different slabs
1).Employees based on commission
2).Employees on flat Salary
3).Employees based on both


Solution:  [Automated and Customized CRM]

• Tracking of prospective enquiry and seamlessly route qualified leads to the right person
• Executive get instant access to the latest prospect and leads are dropped or lost
• Develop and manage a complete view of customer
• Tasks are assigned dynamically to the right person based on role
• Easy-to-use marketing tools which help manager to analyze their marketing campaigns, determination of activities that generate most revenue and analyze the result of spending on marketing
• SMS Solution gives an instant access even when the executive is out.
1).The executive is given a 3 digit code
2).They can enter the code and get the level of stock and status of pre-order level


Result:  [Organized flow of work]

• Executives never had to plug-in to update the administrative information
• High security and reliability
• Rapid deployment and easy to use
• Elimination of delays
• Improved response time.
 
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